This is a real company. (I thought it was a comic book.) It is an entertainment company. The wall sign is tucked in a small space on 9th Avenue. For years I passed this sign and never really noticed it until one day my son David piped up from the backseat to ask what it meant. It takes a young kid to wake you up sometime. It’s for real. Its significance to my consciousness is in the fact that my son looked at this sign from the backseat for so long before he asked. And until that moment I had no curiosity whatsoever. Not that I have much interest now, but it was enough for me to wake to that fact that I had been oblivious to certain mysteries in my son’s childhood.