Word and Image

Archive for June 19, 2014

Entenmann’s

IMG_0080

http://www.nytimes.com/2014/06/03/nyregion/a-long-island-institution-is-cooling-its-ovens.html?hp

Today the post inspired the picture.

This doughnut and my family have a long relationship. We pretty much loved the chocolate covered doughnuts with unconditional love since I’ve known Lisa and certainly all of the lives of my children . I’ve had others of their products but no no no, it was all about these doughnuts. This was not as bad as Oreo cookies. We couldn’t and never had Oreos in the house. Mom unashamed and unabashedly ate them all before they reached the cupboard. From the earliest time the kids (Jules) could walk we would routinely hide the doughnuts in the freezer. That continued until and beyond the time both kids could reach the freezer. I got to like eating frozen doughnuts so there was no need to store then anywhere else. When we would do our annual Bear Mountain hike I was always sure to pack a full box (8 large) and we would snack our way around the lake.

I did occasionally experiment like the time Entenmann’s made raspberry flavored chocolate covered doughnuts. A thin layer of raspberry jam was in between the chocolate and the doughnut. And there was the chocolate doughnut covered with chocolate. Neither product was a big seller in my house. In my kids’ opinion you don’t mess with a classic.  However, the regular chocolate covered doughnuts never seemed to be around when I wanted one.

Therefore, I devised a devious deception. When the raspberry doughnuts were done, I filled the empty box with the regular doughnuts. My kids’ eye would light up at least once a week when they thought mom had brought home another box. Then there would be disappointment, “raspberry again,”  and the freezer would close upon my stash in plain sight. I ate doughnuts whenever I wanted for a about six months before anyone discovered my secret.

When I recently returned to Jeddah, Eric brought me to the airport and he thrust a box of Entenmann’s doughnuts into my hand. He insisted I take them and even eat the whole box on the plane if they wouldn’t survive the trip. I scarcely had room to carry one more thing. But that darned box survived the trip and didn’t melt. So I savor them as I write this post. Yeah, Proust and la madeleine….