This was a product of my newfound knowledge about bounce flash. You can easily read about the technique so I won’t extend this post to explain. The lighting is even. There are no shadows. We are used to light in all color. But this is more or less daylight balanced. The light is less blue than the snow light you can see thru the window. Flash is specular and harsh associated with sharp shadows. The overall result is pleasing with bounce flash. It works. I’ve done it. There are limitations to using the technique. When it works the result is great. It’s part of my knowledge. Use at your discretion. I add a dig against iPhone; you can’t bounce flash. As for me, I don’t use a big flash on my camera much any more. But you can be sure that professionals do.